Over the years, STARS had grown from one helicopter to an entire fleet. During the same period, their website hadn’t kept pace — it needed a serious overhaul. Managing content had become a cumbersome process. And the site wasn’t meeting the needs of patients, staff or donors. To address these concerns, WAX leveraged its recent brand refresh for STARS and developed a plan to transform the site into an intuitive tool.
The redesigned site serves up content to users that’s location-specific to their province (STARS operates across all three Prairie Provinces). It also invites users to explore; offering an immersive storytelling experience that blends parallax scroll with vivid imagery. In addition to the site’s story feature, the navigation is user-friendly and there’s an added section for STARS VIP’s (patients) to share their own stories. The STARS site is now accessible to everyone. Much like their rescue services.