February 24, 2017

WAX performs facelift on segment-leading brand.

Sproule, one of the top players in the petroleum geoscience and engineering consulting world, came to us looking for a facelift. When they saw us pulling out our scalpels, they clarified they wanted a facelift for their brand and website—which made a lot more sense.

Sproule was expanding their services to become a more integrated & global player in the energy industry. So, we put their brand under the knife and evolved their overall look to better reflect their expanding needs. Then we went to work on their website, which we completely redesigned from the site architecture to the UX to streamlining content.

When we held up the mirror, they saw a completely reimagined brand and website designed to propel them into the international stage.