February 8, 2018

WAX & Honda predict what video you’re about to watch on YouTube

Today, we launched a new pre-roll campaign on YouTube for the Prairie Honda Dealers’ Association that accurately predicts what type of video viewers are about to watch. The videos promote Honda Sensing™ Technologies, a suite of safety features designed to see dangers on the road before they happen. We wanted to play with the medium of YouTube pre-rolls in order to demonstrate the predictive power of Honda Sensing™ Technologies.

A series of 30-second and 6-second videos were written to match the most frequent YouTube search terms across the Prairie provinces. So if you’re searching for music videos, movie reviews or hockey highlights, you may see one of them. Each video ends with a unique offer on a corresponding Honda vehicle based on the viewer’s search term and demographic.

The videos drive to the Prairie Honda Dealers’ Association website where people can learn more about the full suite of Honda Sensing™ features including Collision Mitigation Braking System, Lane Keeping Assist and Adaptive Cruise Control.