Servus came to us with a problem: they had great RRSP offerings, but they weren’t particularly known for them. So we set out to RRSPreach to Albertans about how great these offerings actually were. The campaign, which includes TV, social, online, print and outdoor elements, highlights the real benefit of trusting Servus with your retirement savings. And with a little help from a Spartan warrior, a rocket ship and a piggy bank, we did just that. Check out the campaign below.