February 1, 2019

Before cameras were phones, there was film.

Remember when cameras weren’t just phones? Remember when you could hold a photo in your own two hands? We recently helped Contemporary Calgary launch their latest pop-up exhibit Before Digital: Post-1970 Photography in Alberta, celebrating the best of Alberta analogue photography from 1970 onwards.

We were tasked with developing the look and feel for the event, spanning everything from wall graphics and printed programs at the event to a full creative campaign encouraging people to attend, including social media, digital display, email invites and email signatures. The look we developed was inspired by the photography itself—celebrating the imperfections of analogue photography that lend the medium its character. The wall graphics we developed help guide each user through the exhibit, organized into five distinct themes.

Before Digital: Post-1970 Photography in Alberta is running from January 15 to March 16 at the Illingworth Kerr Gallery at the Alberta University of the Arts (formerly Alberta College of Art and Design). It’s part of an ongoing series of pop-up exhibits put on by Contemporary Calgary, while their new permanent home at the Centennial Planetarium is under construction.