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March 7, 2013

They aren’t zombies, they’re Decomposers

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It launched with some edgy well-placed posters and print ads created by WAX – then overnight it blossomed into a stunt and hit the news. The Calgary Philharmonic Orchestra (CPO) resurrected the dead in a successful public relations move to promote their hour-long Rush Hour concerts. On March 5, a few CPO volunteers took to the streets dressed up as zombified versions of famous classical composers to help expand their audience. It’s hard to call them stuffy after an incident like this one.