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October 6, 2005

Shaw Chooses WAX

Shaw logo b/w

BBDO Named New Ad Agency for Shaw Cablesystems

Calgary, AB (Oct 6, 2005) – Shaw Cablesystems G.P. has announced the selection of BBDO Canada as their new advertising agency of record. This announcement comes after a thorough search and credentials review that involved several leading agencies across Canada.

In addition to their Toronto office, BBDO has partnered with Calgary agency WAX, who will assist with local production. Shaw will continue to use local printers, photographers and broadcast partners through their relationship with BBDO. “We’ll be building on the past success of our communications and advertising programs, and continuing to support the many Calgary-based suppliers that we’ve built strong relationships with,” said Bissonnette. “We are committed to helping build on the considerable strengths of the Shaw brand in Western Canada,” said Gerry Frascione, President of BBDO Canada.

Shaw Communications Inc. is a diversified Canadian communications company whose core business is providing broadband cable television, Internet, Digital Phone, telecommunications services (through Big Pipe Inc.) and satellite direct-to-home services (through Star Choice Communications Inc.) to approximately 3.0 million customers. Shaw is traded on the Toronto and New York stock exchanges and is a member of the S&P/TSX 60 index (Symbol: TSX – SJR.NV.B, NYSE – SJR).

“There is a great fit between BBDO’s core values and Shaw’s Vision and Values, which we believe is the right foundation for an excellent working relationship,” said Peter Bissonnette, President of Shaw Communications Inc. “Beyond our shared values, their track record of accomplishments, understanding of our category, and client satisfaction were their clear strengths. We look forward to BBDO’s contribution to our business as we continue delivering exceptional customer experience throughout Western Canada.”

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