October 27, 2017

WAX ups its strategic firepower.

We’re excited to welcome Greg Damus as Director, Strategy. Greg’s career has taken him across North America from Toronto to San Francisco to Atlanta to Calgary. He has a wealth of digital and social media experience, helping to launch the social channels for Sportchek, Mark’s Work Warehouse and Servus Credit Union.

In Toronto, Greg worked on launching Canadian Tire’s “We All Play for Canada” digital platform, Harley-Davidson Canada’s social media platforms as well as dealer coaching & engagement.

Next, Greg set up shop in San Francisco to help a vaporization start up launch a new e-cigarette device, JUUL and a 2nd generation cannabis vaporizer, PAX. He finally spent 6-months in Atlanta helping Home Depot develop various customer engagement programs.

Most recently, Greg managed ‘The Gathering’, an annual coming together of the world’s most cult-like brands.

When he’s not being strategic at work, he’s strategizing his next travel destination. So far, he’s visited Europe, New Zealand, South East Asia and India. He also incredibly plays 6 instruments.

We’re excited to have Greg on-board to provide more value to our clients by strengthening our strategic offering.