This month we helped Toronto-based seating design firm Allseating launch seven new product lines for the first time at NeoCon 2017 in Chicago, one of the industry’s biggest tradeshows. The new seating lines were designed in collaboration with some of the biggest names in industrial design—giants of the industry—which inspired the theme ‘Sitting on the Shoulders of Giants’.
We carried out this theme across every element for the tradeshow, creating everything from towering showroom graphics featuring Allseating’s giant collaborators to screen-printed t-shirts, to social media. The show was a resounding success for Allseating. Plus, we even got to meet legendary designer Carl Magnusson, which was pretty darn cool. Check out the photographic evidence below.