Okay, so we didn’t actually partake in anything illegal (that we’ll admit here), but we did create a brand-new brand identity for cannabis payments start-up Merrco. With cannabis legalization around the corner, the brand needed to speak to governments about how they can help regulate online cannabis sales without turning off cannabis producers, whose product Merrco helps transact. We created a bold identity that helps Merrco stand out amongst the other players in the payment space. We then rolled (pun intended) the new brand across everything from business cards to tradeshow booths to their office space. Check it out below.