Creating the perfect cocktail takes the right ingredients, a deft touch and whole lot of skill. The same goes for creating the perfect cocktail bar identity. We think we did it for Proof, Calgary’s finest cocktail bar, and so does The One Show, one of the world’s best advertising and design award shows. Our work for Proof has been shortlisted for a pencil and we couldn’t be happier. A big toast goes to the creative team for making something so weird and wonderful and an even bigger toast goes to the guys at Proof for buying it.