October 5, 2017

WAX helped The CORE Find Christmas and Some Gold Downtown

We’re thrilled to have helped our friends at The CORE win gold at the 2017 ICSC Maple Leaf award for their ‘Find Christmas Downtown 2016’ campaign. The campaign included everything from out of home boards to subway station dominations to an event where the Calgary business community came together to decorate 100 Christmas trees to be donated to families in need.

The campaign all came together to create a magical experience for both shoppers and retailers. And with Christmas just around the corner, we’re hoping to help them have an even bigger year in 2017. For starters, they’re going from decorating 100 trees to 150. That’s a lot of tinsel!