We are all STARS.

Jul 12, 18 // Uncategorized

Over the years, STARS had grown from one helicopter to an entire fleet. During the same period, their website hadn’t kept pace — it needed a serious overhaul. Managing content had become a cumbersome process. And the site wasn’t meeting … Read More

WAX hires award-winning alphabet arranger.

Jordan Finlayson, our newest copywriter, hails from the most easterly point in North America, St. John’s Newfoundland. He spent the last two years out east working on Scouts Canada, Maple Leaf Foods, Parks Canada, Perchance Theatre and Newfoundland and Labrador Tourism — to name a few.

WAX takes home 7 awards at 2018 Anvil Awards.

WAX had a big night at the 2018 Anvil Awards, taking home 7 Anvils and 7 merits. We want to extend a big thanks to all of our clients and collaborators for making this award-winning work possible.

Here’s a full list … Read More

WAX and WCDT top the BILD Awards.

The annual BILD (Building Industry and Land Development) Awards recognize the top residential building developers in Calgary and surrounding areas. This year’s award show proved to be a big night for West Campus Development Trust (WCDT), who took home three … Read More

WAX & Honda predict what video you’re about to watch on YouTube

Feb 08, 18 // Work

Today, we launched a new pre-roll campaign on YouTube for the Prairie Honda Dealers’ Association that accurately predicts what type of video viewers are about to watch. The videos promote Honda Sensing™ Technologies, a suite of safety features designed to … Read More


Dec 20, 17 // EventsWork

In the West, naughty kids have it easy. Their only fear is waking up to a lump of coal on Christmas morning. And although that might feel like the worst scenario they could possibly suffer, it may as well be … Read More


Dec 13, 17 // People

Here at WAX we really look forward to the holidays. Not so much for the turkey and presents (hey, we like those too – we’re not monsters after all) but for the parties. And if there’s one party in particular … Read More

The Prodigal Jay Returns.

Nov 13, 17 // People

After just over a year away, Jay Kilby has returned to WAX as group account director. Where was Jay for the past year? Well, he was in Spain eating tapas, dancing flamenco, and sipping the finest Spanish wines (we’re not … Read More

Maddie Makes Account Director.

We’re always happy to reward years of excellent work with a promotion. That’s why we’re thrilled to have our own Maddie Gauthier take the next step to account director at WAX.

Maddie started with WAX 6 years ago, and in … Read More