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Monique and Maddie go back to school.

We sent design director Monique Gamache and account director Maddie Gauthier back to the land of textbooks, study halls and cramming all night for exams. They spent a week in New Haven, Connecticut at the Business Perspectives for Creative … Read More

WAX offers One-Year Break to Publicis Groupe creatives

Jul 11, 17 // EventsPeopleWork

In response to Publicis Groupe CEO Arthur Sadoun’s big announcement that his agency network would be taking a one-year break from entering awards, we decided to offer their creatives a ‘One-Year Break’ from their agency with a one-year contract … Read More

We’re sitting on the Shoulders of Giants with Allseating.

Jun 29, 17 // EventsWork

This month we helped Toronto-based seating design firm Allseating launch seven new product lines for the first time at NeoCon 2017 in Chicago, one of the industry’s biggest tradeshows. The new seating lines were designed in collaboration with some of … Read More

Nick Asik returns to WAX as creative director.

May 18, 17 // EventsPeopleWork

WAX is bringing back an old face to take the creative director reigns as Nick Asik re-joins the agency where he began his career when the agency launched in 2005. Back then Nick was just a fresh-faced copywriter trying to … Read More

WAX celebrates 420 with our buds at Merrco.

Apr 20, 17 // EventsWork

Okay, so we didn’t actually partake in anything illegal (that we’ll admit here), but we did create a brand-new brand identity for cannabis payments start-up Merrco. With cannabis legalization around the corner, the brand needed to speak to governments about … Read More

WAX launches Calgary’s newest community located Northwest of Normal.

Mar 15, 17 // EventsPeopleWork

University District, Calgary’s latest innovative residential and commercial development is reimagining what a community should be. It’s what inspired our campaign platform, Northwest of Normal.

The campaign utilized everything from print and transit ads to a social and online component … Read More

WAX performs facelift on segment-leading brand.

Feb 24, 17 // Work

Sproule, one of the top players in the petroleum geoscience and engineering consulting world, came to us looking for a facelift. When they saw us pulling out our scalpels, they clarified they wanted a facelift for their brand and website—which … Read More

Take a sneak RRSP-eek at our latest Servus Campaign

Jan 10, 17 // Work

Servus came to us with a problem: they had great RRSP offerings, but they weren’t particularly known for them. So we set out to RRSPreach to Albertans about how great these offerings actually were. The campaign, which includes TV, social, … Read More

Warm holiday wishes from WAX. Probably a little too warm.

Dec 20, 16 // EventsPeople

This year’s WAXmas holiday greeting features a Santa Clause candle whose holiday spirit burned a little too bright for his own good.

From everyone at WAX, we wish you the happiest of holidays. We hope you spend plenty of time … Read More