WAX & Honda predict what video you’re about to watch on YouTube

Feb 08, 18 // Work

Today, we launched a new pre-roll campaign on YouTube for the Prairie Honda Dealers’ Association that accurately predicts what type of video viewers are about to watch. The videos promote Honda Sensing™ Technologies, a suite of safety features designed to … Read More


Dec 20, 17 // EventsWork

In the West, naughty kids have it easy. Their only fear is waking up to a lump of coal on Christmas morning. And although that might feel like the worst scenario they could possibly suffer, it may as well be … Read More


Dec 13, 17 // People

Here at WAX we really look forward to the holidays. Not so much for the turkey and presents (hey, we like those too – we’re not monsters after all) but for the parties. And if there’s one party in particular … Read More

The Prodigal Jay Returns.

Nov 13, 17 // People

After just over a year away, Jay Kilby has returned to WAX as group account director. Where was Jay for the past year? Well, he was in Spain eating tapas, dancing flamenco, and sipping the finest Spanish wines (we’re not … Read More

Maddie Makes Account Director.

We’re always happy to reward years of excellent work with a promotion. That’s why we’re thrilled to have our own Maddie Gauthier take the next step to account director at WAX.

Maddie started with WAX 6 years ago, and in … Read More

WAX ups its strategic firepower.

Oct 27, 17 // People

We’re excited to welcome Greg Damus as Director, Strategy. Greg’s career has taken him across North America from Toronto to San Francisco to Atlanta to Calgary. He has a wealth of digital and social media experience, helping to launch the … Read More

WAX making its mark on the global stage.

Oct 18, 17 // PublicationsWork

WAX was featured by Applied Arts in an article about independent Canadian agencies who are gaining attention internationally. Since day one, we’ve aimed to do work that isn’t just ‘good for Calgary’, but recognized amongst the best in the … Read More

WAX helped The CORE Find Christmas and Some Gold Downtown

We’re thrilled to have helped our friends at The CORE win gold at the 2017 ICSC Maple Leaf award for their ‘Find Christmas Downtown 2016’ campaign. The campaign included everything from out of home boards to subway station dominations … Read More

Monique judges in CA in CA.

Our talented design director Monique Gamache was invited to be a design judge at the 2017 Communication Arts. Monique joined a panel of four other judges from around the globe to review and award the top international design work of … Read More